{"id":1174,"date":"2019-03-15T10:06:12","date_gmt":"2019-03-15T15:06:12","guid":{"rendered":"https:\/\/luxumbraque.com\/-\/?p=1174"},"modified":"2019-03-15T12:00:27","modified_gmt":"2019-03-15T17:00:27","slug":"why-cant-airline-search-engines-search","status":"publish","type":"post","link":"https:\/\/luxumbraque.com\/-\/2019\/03\/15\/why-cant-airline-search-engines-search\/","title":{"rendered":"Why Can&#8217;t Airline Search Engines Search?"},"content":{"rendered":"<p>It&#8217;s the classic complaint:  &#8220;You had <i>one<\/i> job&#8230;&#8221; (and you didn&#8217;t do it!)  Airline search engines have only one job:  to search for flights.  Yet they don&#8217;t do it.  Why not?<\/p>\n<p>Earlier this week, Nick at <a class=\"nr\" href=\"https:\/\/frequentmiler.boardingarea.com\/\">Frequent Miler<\/a> observed that United&#8217;s search engine misses a huge portion of flights when you ask it to search from major metropolitan areas:  &#8220;<a class=\"nr\" href=\"https:\/\/frequentmiler.boardingarea.com\/united-multi-city-codes-broken\/\">United search tool doesn&#8217;t include &#8216;all airports&#8217; (even when it says it does)<\/a>.&#8221;<\/p>\n<p>Last year, I noticed that Delta will flag a fare as &#8220;lowest&#8221; even if there&#8217;s a lower fare right there on the page:  &#8220;<a href=\"https:\/\/luxumbraque.com\/-\/2018\/05\/23\/why-cant-delta-do-basic-math\/\">Why Can\u2019t Delta Do Basic Math?<\/a>&#8221;<\/p>\n<figure id=\"attachment_1175\" aria-describedby=\"caption-attachment-1175\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/luxumbraque.com\/-\/2018\/05\/23\/why-cant-delta-do-basic-math\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/luxumbraque.com\/-\/wp-content\/uploads\/2019\/03\/Delta-Cannot-Do-Basic-Math-2.png\" alt=\"\" width=\"260\" height=\"196\" class=\"size-full wp-image-1175\" srcset=\"https:\/\/luxumbraque.com\/-\/wp-content\/uploads\/2019\/03\/Delta-Cannot-Do-Basic-Math-2.png 260w, https:\/\/luxumbraque.com\/-\/wp-content\/uploads\/2019\/03\/Delta-Cannot-Do-Basic-Math-2-50x38.png 50w, https:\/\/luxumbraque.com\/-\/wp-content\/uploads\/2019\/03\/Delta-Cannot-Do-Basic-Math-2-150x113.png 150w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/a><figcaption id=\"caption-attachment-1175\" class=\"wp-caption-text\">Why Can&#8217;t Delta do Basic Math?<\/figcaption><\/figure>\n<p>And there are many more examples.  The general pattern is this:  If you ask an airline&#8217;s website to search all flights, it will, instead, search some flights.<\/p>\n<p>I can only think of three reasons for incomplete search results like these:<\/p>\n<ol>\n<li>Searching is so difficult that the airlines can&#8217;t pull it off;\n<li>Searching is not difficult, but the airlines are incompetent; or\n<li>The airlines are purposely deceptive.\n<\/ol>\n<p>Having made it as far as graduate school in computer science, I reject the first possibility.  We know how to search.  And third party search engines seem to get it right.<\/p>\n<p>Could it be incompetence?  Maybe.  My Delta example is pretty egregious.  There&#8217;s a high fare marked &#8220;lowest fare,&#8221; and then, right there next to it on the page, is a lower fare.  (It&#8217;s like when I  sometimes get assigned the same seat as someone else.  How does <i>that<\/i> happen?)<\/p>\n<div><div class=\"ad inline-ad\" style=\"text-align:center;\"><div class=\"r fade-on-load unfade-on-hover\" data-r=\"gogl-in-article\"><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-0646949331190830\" data-ad-slot=\"3093211289\"><\/ins><\/div> <script> (adsbygoogle = window.adsbygoogle || []).push({}); <\/script><\/div><\/div>\n<p>But I suspect it&#8217;s deception.  I suspect the airlines are nudging people toward higher and more profitable fares.<\/p>\n<p>Whatever the answer, a related question is, is it legal?  I&#8217;m not a lawyer. But to my lay-person&#8217;s mind, it seems like it must violate some law.  If I ask, say, United (to continue Nick&#8217;s example), &#8220;what&#8217;s the cheapest flight from the New York area to Zurich,&#8221; don&#8217;t they have a legal obligation to provide no answer or the right answer?<\/p>\n<p>By analogy, if I ask a hardware store how much a hammer costs and they raise the price because I&#8217;m naive, that&#8217;s illegal (I think).  How is this different?<\/p>\n<p>Anyway, what do you think?  Are airlines incapable, incompetent, or deceptive with their search engines?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the classic complaint: &#8220;You had one job&#8230;&#8221; (and you didn&#8217;t do it!) Airline search engines have only one job: to search for flights. Yet they don&#8217;t do it. Why not? Earlier this week, Nick at Frequent Miler observed that United&#8217;s search engine misses a huge portion of flights when you ask it to search [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,97],"tags":[98,172],"section":[],"destination":[],"series":[],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-points-and-miles","category-travel","tag-delta","tag-united"],"_links":{"self":[{"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":6,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":1181,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/posts\/1174\/revisions\/1181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/tags?post=1174"},{"taxonomy":"section","embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/section?post=1174"},{"taxonomy":"destination","embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/destination?post=1174"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/luxumbraque.com\/-\/wp-json\/wp\/v2\/series?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}